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At Web of Brands (WoB), we're passionate about delivering original analysis on the latest happenings in the marketing industry. Our mission is to provide insightful perspectives and actionable insights that empower marketers to stay ahead in today's dynamic landscape.

Ravi Shankar joins AirAsia MOVE as its new CMO

According to Shankar when MARKETING-INTERACTIVE reached out, marketing guru Ravi Shankar (pictured) has joined AirAsia MOVE (previously AirAsia superapp) as…

Increasing ROI through Strategic Digital Marketing

For brands looking to expand sustainably in the current competitive business environment, optimizing return on investment (ROI) is critical. Experienced…

One in four women said that they are not interested in Senior Leadership positions

In a global survey, 1 in 4 women stated that business culture is the main reason they do not want…

Kaneetha Rajan becomes Head of People, Malaysia and Vietnam at QBE Insurance

She will be in charge of managing all facets of human resources, including hiring, performance evaluation, training, development, pay and…

Katherine Teo has been promoted to the position of Chief Marketing Officer at Carro

Katherine Teo has been elevated to chief marketing officer (CMO) by Carro Group, an online used automobile marketplace based in…

Robert Gaxiola leaves Ampverse and starts a creative consulting firm

Robert Gaxiola, the head of creative at Ampverse in Southeast Asia and India, left the position after two years to…

What Gen Z Employees Really Want from Their Boss?

According to a survey conducted among over 8,000 workers, Gen Z workers prefer more individualized and customized benefits as well…

Lenovo India Appoints Priya Tikare as Director & Head of HR

She will oversee all HR operations for the India business from her Bangalore-based position as Head of HR and Site…

KINESSO’s New APAC Leader Announced by IPG Mediabrands

Kristine Biti has been named by IPG Mediabrands as the CEO of KINESSO’s APAC region. The announcement follows Matt Ware’s…

Grab Discontinues GrabPay Card Service

Grab will no longer offer its GrabPay Card. The GrabPay Card will no longer be available for use on June…