By The new identity signals clarity and confidence for the AI age, reinforcing the company’s promise of ‘Scale at Speed.’
On the occasion of its 39th anniversary, Tech Mahindra launched its refreshed brand identity.
This updated identity embodies Tech Mahindra as it stands today: agile, bold, collaborative, and discerning. It goes beyond a contemporary visual representation, establishing a unified brand framework, promoting a thoughtful integration of portfolio companies, and enhancing the company’s stature as a globally desirable employer through a redefined employee value proposition.
This brand refresh signifies a significant evolution that respects the company’s heritage while redefining its future vision. It draws inspiration from Tech Mahindra’s ambition to make its brand as progressive and current as the transformations it facilitates for clients globally.
Mohit Joshi, CEO & Managing Director of Tech Mahindra, stated, “For almost four decades, Tech Mahindra has been a symbol of innovation, trust, and transformation. As we enter a new era characterized by AI and digital revival, our updated brand signifies the next stage of our journey—one that respects our legacy while embracing the endless possibilities that lie ahead. This serves as our reintroduction to the world—the same Tech Mahindra, but with enhanced clarity and purpose. It reflects our goal to assist global enterprises in achieving rapid growth.”
Central to the new identity is the introduction of a unique ‘lozenge’ symbol, a compact, dynamic take on the Mahindra Group’s renowned ‘Rise’ beam. The lozenge represents concentrated energy, ambition, and precision, visually embodying Tech Mahindra’s distinct identity within the expansive Mahindra ecosystem. Grounded in Mahindra Red, the updated visual language presents a modern color scheme, patterns, and design system that deliver increased clarity, cohesion, and impact across all international touchpoints.
Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, remarked, “Successful brands communicate a clear narrative, and ours is one of intentional evolution. Our research reaffirmed the strong trust in the Tech Mahindra name and our Mahindra legacy, so our aim was not to alter the story but to hone its focus. This refreshed identity… more contemporary, assured, and cohesive… conveys to the world exactly who we are today: a future-ready partner equipped to deliver ‘Scale at Speed™.’ This clarity enhances our market position, unifies our global teams, and fosters the pride that drives outstanding performance.”
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