PUMA restructures brand marketing, named Maria Valdes new chief brand officer
PUMA has announced significant changes to its brand marketing framework as it aims to enhance storytelling across various product and…
Tech Mahindra has introduced a revamped brand identity.
The new identity signals clarity and confidence for the AI age, reinforcing the company’s promise of ‘Scale at Speed.’ On…
6 changes in Influencer Marketing that will shape 2026 and how CMOs can remain proactive
The rules of influencer marketing have fundamentally changed. The number of followers alone does not ensure effectiveness; instead, genuine and…
Why Every Entrepreneur Should Read The Marketing Echo, Navnish Bhardwaj’s New Guide to Branding Success
It’s not just advertising spend, flashy campaigns, or even a brilliant product. It’s the ability to own the narrative… to…
AI is driving digital transformation, but many companies aren’t quite ready for it.
For a lot of businesses, achieving successful digital transformation is still a challenge, especially with the growing number of channels…
How to Sell Products Online
With over 75% of people shopping online, the number of online buyers is on the rise. This shift is a…
How to Start Affiliate Marketing in India?
Are you excited about launching an online business? With every company going digital these days, the chances of becoming a…
Simple Step by Step Guide to Start Dropshipping Business
Kicking off a dropshipping business is a fantastic way to dive into eCommerce without breaking the bank. With this model,…
What is Dropshipping Business Model?
What’s the Dropshipping Business Model? A great way to dive into eCommerce without having to break the bank. In this…
Top Social Media Trends to Watch in 2025
The internet has turned into a never-ending cycle of ephemeral trends, alerts, and chaos. One in four internet users claim…