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Leo India has chosen APAC Creative Agency of the Year at Spikes Asia 2026

Leo India creative agency has been designated as Creative Agency of the Year in APAC at the Spikes Asia 2026…

Proprietary Trading: What, How and Advantages

Definition: A proprietary trading firm is an investment bank that trades using its own capital to engage in self-promoting financial…

What is Affiliate Marketing? A Complete Guide for 2026

What Is an Affiliate Marketing and How Does It Work? In the U.S. alone, it is predicted that people will…

PUMA restructures brand marketing, named Maria Valdes new chief brand officer

PUMA has announced significant changes to its brand marketing framework as it aims to enhance storytelling across various product and…

Tech Mahindra has introduced a revamped brand identity.

The new identity signals clarity and confidence for the AI age, reinforcing the company’s promise of ‘Scale at Speed.’ On…

6 changes in Influencer Marketing that will shape 2026 and how CMOs can remain proactive

The rules of influencer marketing have fundamentally changed. The number of followers alone does not ensure effectiveness; instead, genuine and…

Why Every Entrepreneur Should Read The Marketing Echo, Navnish Bhardwaj’s New Guide to Branding Success

It’s not just advertising spend, flashy campaigns, or even a brilliant product. It’s the ability to own the narrative… to…

AI is driving digital transformation, but many companies aren’t quite ready for it.

For a lot of businesses, achieving successful digital transformation is still a challenge, especially with the growing number of channels…

How to Sell Products Online

With over 75% of people shopping online, the number of online buyers is on the rise. This shift is a…