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At Web of Brands (WoB), we're passionate about delivering original analysis on the latest happenings in the marketing industry. Our mission is to provide insightful perspectives and actionable insights that empower marketers to stay ahead in today's dynamic landscape.

8 Best Online Earning Websites to Make Money in India

“If you don’t find a way to make money while you sleep, you’ll work until you die.” – Warren Buffet.…

India’s Largest Retail & Licensing Extravaganza: IReC X LABELS 2024

Get ready to immerse yourself in a transformative journey at IReC X LABELS 2024, the flagship event where retail, eCommerce,…

MMA Global India’s Data Unplugged 2024 Conference: Unlock AI’s Potential

The digital world continues to change: It is not a benefit, but a prerequisite. For marketers and CMOs who want…

7 Top Affiliate Marketing Platforms in India to Make Money Online in 2025

The e-commerce industry is slowly and steadily booming up, with affiliate programs in India growing at a high pace. Every…

How Does Affiliate Marketing Work?

Affiliate marketing is an extremely interesting concept that has been gaining ground lately. I spoke with Navnish Bhardwaj, who’s actually…

Grey announces “Sarah Trombetta” the new CEO for APAC

With immediate effect, Grey has appointed Sarah Trombetta to CEO of APAC, extending her current role to oversee Grey’s operations…

Ravi Shankar joins AirAsia MOVE as its new CMO

According to Shankar when MARKETING-INTERACTIVE reached out, marketing guru Ravi Shankar (pictured) has joined AirAsia MOVE (previously AirAsia superapp) as…

Increasing ROI through Strategic Digital Marketing

For brands looking to expand sustainably in the current competitive business environment, optimizing return on investment (ROI) is critical. Experienced…

One in four women said that they are not interested in Senior Leadership positions

In a global survey, 1 in 4 women stated that business culture is the main reason they do not want…

Kaneetha Rajan becomes Head of People, Malaysia and Vietnam at QBE Insurance

She will be in charge of managing all facets of human resources, including hiring, performance evaluation, training, development, pay and…