By Katherine Teo has been elevated to chief marketing officer (CMO) by Carro Group, an online used automobile marketplace based in Singapore.
As she assumes her new position, Teo will keep spearheading the group’s strategic marketing and branding initiatives, with an emphasis on enhancing collaboration among its auxiliary companies, which include insurance, Carro Care, the company’s after-sales division, and Genie Financial Services.
Singapore, Malaysia, Thailand, Indonesia, Japan, Taiwan, Hong Kong, and any other emerging market are all included in her purview.
Teo led the group’s regional marketing efforts from December 2021 to April 2024 before taking on the role of CMO for Carro.
Teo will still answer to Aaron Tan, the group CEO and founder of Carro, in his capacity as CMO.
“This is an extremely exciting phase for Carro, which is heading toward an IPO, as well as for me. Working alongside like-minded people who are eager for success and progress makes me very pleased,” Teo remarked.
“I look forward to strengthening our position as the largest online used car ecosystem in Asia Pacific.”
Teo had previously served as M&C Saatchi’s head of digital from September 2016 until January 2021. She worked at Leo Burnett from April 2015 to September 2016 as a social media head as well.
She held positions as features lead at Singapore Press Holdings and corporate communications at Raffles Medical Group before to entering the agency world.
According to Teo’s LinkedIn, he is also the creator and partner of Creative Collective, an organization dedicated to humanizing technology in order to create communities fit for the digital age.
This is happening just after Carro launched a new Hari Raya movie that features a fast-paced automobile chase to find Siti along with a cheeky twist on the traditional balik kampung journey, which is traveling back to one’s homeland for the holidays.
In spite of the fact that the family is trapped in traffic, the video, titled “Who is Siti?” opens with a mother telling her kid to follow a bright orange automobile to meet Siti.
The son puts on a pair of sunglasses, overtakes other cars on the crowded road, and starts running after what he believes to be a long-lost family member.
